A Watch Made of Poo

18 03 2010
Artya's Corprolite Watch, Image courtesy of Artya

Artya's Corprolite Watch

This piece is not really about evolution, but I just couldn’t resist including it.  Swiss watchmaker Artya has teamed up with designer Yvan Arpa to create a watch, the face of which is made from (you guessed it) dinosaur poo.  In scientific terms, that’s corprolite.

The press release waxes eloquently about the watch and the efforts that went into creating the perfect item-de-arte, saying, “In the manner of all Artya collections, the watchcase is considered as a challenging arena for excelling in decoration.”  It goes on to say, “Entirely manufactured in the secrecy of the Guer Man workshops tucked away in Ticino, Manuel Zanetti has chiseled, engraved and hammered away to obtain masculine and grainy curves and patterns.  With plenty of character, the case makes a firm statement by an impressive architectural array of bold, contrasting volumes that enhance its generous proportions to perfection.”

On the technical side, the watch has a self-winding mechanical movement; hour, minute, and second functions; a rotor polished with sodium bicarbonate; a 40-plus hour power reserve; non-reflective sapphire coating; is water resistant to 30-meters and comes with a two-year warranty.

Animal rights types will not be pleased that the band is made from Cane Toad skin, however, the herpetology folks will probably like that.

Continuing with its pregnant prose, the press release goes on to state, “True to Artya’s leading concept in which difference not conformity is the hallmark and uniqueness the abiding principle, the Coprolite is anchored at the juncture between Haute Horlogerie and contemporary art.”

As for the work of designer Yvan Arpa, the release says, “He brandishes these fossilized feces in his pioneering style, raising this paleontological curiosity to the status of a work of art.”

Jeez, someone needs to get one for the New York Museum of Natural History.  Or, maybe the Museum of Modern Art.  Which would be best here?

Anyway, the next time you’re on your hands and knees in the dust or mud of a site, “liberating” a piece of corprolite from its 150-million-year-old or so encasing rock, you too can contemplate how “it has taken millions of years for this organic substance to embrace its present warm and matchless tints.”  Or not.  Whatever works for you.

Oh, and the suggested retail price (SRP) for this work of wonder?  It’s reported to be $11,290.  Now that’s some expensive shit.



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